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To ensure lawyers avoid errors in their branding strategies that may undermine their credibility and impede their ability to...
The growing number of legalpreneurs marks a new era in the legal sector, writes Denise Farmer.
Effective marketing extends beyond merely managing an online presence or relying on traditional referrals. Instead, it...
The Environmental Defenders Office has asked the ACCC to investigate the national carrier for alleged greenwashing over its...
The founder of Tully Law, Australia’s first all-pink law firm, explains why her practice (and the cafe attached to her...
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In today’s fast-paced business environment, marketing managers play a pivotal role that extends well beyond strategic...
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By embracing AI, SMBs can create a brighter future, competing more effectively and taking market share from national and...
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From litigation to likes: In a digital age, where social media platforms dictate much of our daily interactions, TikTok...
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Australian legal professionals should understand the importance of bringing their authentic selves to the forefront of...
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Building long-lasting relationships rather than treating each interaction like a transaction will hold junior lawyers in...
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The immediate past president of the Australian Law Students’ Association (ALSA) has shared how new-to-industry lawyers...
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A change in mindset is essential for boutique law firm owners looking to secure more clients going forward.
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LinkedIn is a valuable platform for those looking to build their brand, expand their professional network, demonstrate...
Read MoreA boutique law firm needs a head at the helm who understands the importance of selling – but how can you strike the...
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