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Merivale confirmed as exclusive hospitality partner for SCG, SFS

The Merivale Group has been advised on its “landmark” contract with Venues NSW to become the exclusive hospitality experience partner for the Sydney Cricket Ground (SCG) and Sydney Football Stadium (SFS).

user iconJerome Doraisamy 23 November 2021 SME Law
Kieren Parker
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Firm: Addisons (Merivale Group).

Deal: Merivale and Venues NSW have agreed that the former will be the exclusive hospitality experience partner for the SCG and SFS. Finalised and signed last week, the contract will see Merivale provide the food and beverage services at the iconic SCG and SFS venues at event and non-event days.

“Merivale was announced as the successful partner with VNSW after an extensive tender process”, Addisons noted.

Value: Undisclosed.

Area: Corporate.

Key players: The Addisons team was led by managing partner Kieren Parker, assisted by solicitor Max Jamieson and special counsel Cate Sendall.

Deal significance: Mr Parker said: “Congratulations to Justin Hemmes and the Merivale team on securing this contract, which has been almost a year in the making. Merivale has become a part of the fabric of Sydney, and it is exciting to see it partner with VNSW for this new opportunity.

“I cannot wait to see the Merivale magic on offer at the SCG this summer, and things will be even more exciting when the new SFS opens next year.” 

Jerome Doraisamy

Jerome Doraisamy

Jerome Doraisamy is the editor of Lawyers Weekly and HR Leader. He has worked at Momentum Media as a journalist on Lawyers Weekly since February 2018, and has served as editor since March 2022. In June 2024, he also assumed the editorship of HR Leader. Jerome is also the author of The Wellness Doctrines book series, an admitted solicitor in NSW, and a board director of the Minds Count Foundation.

You can email Jerome at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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