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The Boutique Lawyer Show: Getting maximum mileage out of your marketing
There has been a shift, marketing expert Aleks Czerwinski says, away from traditional business presentation towards establishing emotional connections with clients and communities. Therefore, being authentic is imperative if a firm’s marketing campaigns are to tell a story and resonate broadly.
Robyn Tongol
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy is joined by Pump Me Up founder Aleks Czerwinski to discuss her career to date in marketing and how she came to work with and for law firms, her broad perception of how well law firms in Australia are doing with their marketing efforts, the biggest mistakes that SME firms make with marketing, and misconceptions that they might have.
Ms Czerwinski also dives into the hesitancy to commit to campaigns, practical steps that firms must take to ensure longevity from their marketing efforts, whether there is a specific quantum of time required each week to guarantee success, the need to be strategic and deliberate, the importance of authenticity, the platforms that law firms can and should be looking at, utilising awards programs to bolster one’s viability to the market, and the connections that clients are seeking in the modern world.
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