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The Boutique Lawyer Show: Why preparedness is so pivotal
Award-winning IP lawyer Naomi Pearce has the “preparedness to do things differently”. For her, this means preparing to be flexible, adaptable and creative, but also – and perhaps most importantly – the knowledge that one cannot prepare for every possible situation.
Robyn Tongol
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes Pearce IP chief executive and managing director Naomi Pearce – who won the Partner of the Year (SME Law) category at both the 2021 Women in Law Awards and Australian Law Awards – to discuss her journey as an intellectual property practitioner, why she is so passionate about it, how her business fared during the age of coronavirus and the state of affairs in IP law more generally.
Ms Pearce also details how her business managed its increased workload in the last two years, the importance of being flexible, adaptable and creative, her broader philosophy on preparedness, recognising the limitations of preparing for any eventuality, the lessons she has learned that other business owners should understand, and what excites her about the future of IP law in Australia and her own firm’s forward momentum.
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