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To ensure lawyers avoid errors in their branding strategies that may undermine their credibility and impede their ability to...
Given the increasing importance of establishing a unique and influential legal brand, three legal professionals share their...
With legal branding extending beyond mere titles displayed on a business card, two legal professionals elucidate the...
The growing number of legalpreneurs marks a new era in the legal sector, writes Denise Farmer.
The founder of Tully Law, Australia’s first all-pink law firm, explains why her practice (and the cafe attached to her...
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In today’s fast-paced business environment, marketing managers play a pivotal role that extends well beyond strategic...
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Ignoring your brand’s health is like ignoring your blood pressure – eventually, it’ll catch up with you, writes...
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From litigation to likes: In a digital age, where social media platforms dictate much of our daily interactions, TikTok...
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Australian legal professionals should understand the importance of bringing their authentic selves to the forefront of...
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LinkedIn is a valuable platform for those looking to build their brand, expand their professional network, demonstrate...
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In addition to the ethical and prohibitive issues with AI tools for commenting and engagement, it’s just not smart...
Read MoreBuilding your brand as a lawyer is an ongoing process that requires time and effort. Done right, it can yield...
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Over the last years, a growing trend can be observed in our firms: HR teams rebranding themselves as “people and...
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The days of suits, ties and heels as the expectation for a “nine-to-five, Monday-to-Friday” existence is gone, as is...
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