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SME Law • 27 September 2024
Why my law firm has all-pink branding
The founder of Tully Law, Australia’s first all-pink law firm, explains why her practice (and the cafe attached to her...
SME Law • 16 August 2024
Why a law firm’s ‘good’ marketing managers aren’t really marketing managers at all
In today’s fast-paced business environment, marketing managers play a pivotal role that extends well beyond strategic...
SME Law • 11 April 2024
SME firms must stay on top of their employer brand
Ignoring your brand’s health is like ignoring your blood pressure – eventually, it’ll catch up with you, writes Claire...
SME Law • 01 March 2024
What TikTok can do for your law firm
From litigation to likes: In a digital age, where social media platforms dictate much of our daily interactions, TikTok has...
Australian legal professionals should understand the importance of bringing their authentic selves to the forefront of...
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LinkedIn is a valuable platform for those looking to build their brand, expand their professional network, demonstrate...
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In addition to the ethical and prohibitive issues with AI tools for commenting and engagement, it’s just not smart...
Read MoreBuilding your brand as a lawyer is an ongoing process that requires time and effort. Done right, it can yield...
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Over the last years, a growing trend can be observed in our firms: HR teams rebranding themselves as “people and...
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The days of suits, ties and heels as the expectation for a “nine-to-five, Monday-to-Friday” existence is gone, as is...
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FAL Lawyers has revealed new branding in order to modernise the firm, in addition to moving offices to facilitate a more...
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Your reputation is a vital ingredient in having a long term, successful and sustainable career, writes Michelle...
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If emerging leaders in law want to better develop their personal brands, they should consider getting involved in...
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Establishing your profile doesn’t happen in a silo. Relationships really matter. Doing the hard work really matters,...
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