Login
Mutiny completes $2.4m seed funding round
Marketing analytics platform Mutiny has been advised on its $2.4 million seed funding round by Addisons.
Jess Feyder
Firm: Addisons (Mutiny)
Deal: Addisons has advised Mutiny on its $2.4 million seed funding round, completed on 16 June 2022.
Area: Corporate
Key players: The Addisons team advising Mutiny was led by managing partner Kieren Parker and supported by solicitor Sophie Evans.
Deal significance: Progressive Growth Partners, trading as Mutiny, has a marketing investment analytics platform that provides detailed insights about marketing activity in order to drive the financial effectiveness of marketing strategies and predict future ROI.
The capital raised will enable Mutiny to invest in streamlining its self-service onboarding process and expand consumer data management. Mutiny will also further develop its decision and insight infrastructure and seek to push into the US market.
Addisons are long-term lawyers and partners of Mutiny. They advised Mutiny through their seed funding round and have been commended by Henry Innis, Mutiny co-founder, as “a quick, clean and effective partner through any M&A or capital transaction”.
“Kieren has not only been a consummate professional and always the best in the business, but his team led by Sophie were simply tremendous through a very fast paced capital raising process,” said Mr Innis.
Mr Parker congratulated the Mutiny co-founders, Henry Innis and Matt Farrugia, saying: “The calibre of advertising industry and tech investors supporting Mutiny in this round … is indicative of the interest in Mutiny and the traction that it has already achieved with its WarChest SaaS platform.”
