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ASX-listed wellness business adds vegan group to fold
Australian law firm Maddocks has advised ASX-listed wellness business BWX on its acquisition of Flora & Fauna.
Emma Musgrave
Firm: Maddocks (BWX); undisclosed (Flora & Fauna).
Value: Undisclosed.
Area: M&A.
Key players: The legal team advising BWX was led by Maddocks corporate partner Damien Wurzel and senior associate Steven Tang and assisted by lawyer Cassandra Charlaftis.
The corporate team was supported by partner Brendan Tomlinson, special counsel Elise Ball, associate Vicki Howe and lawyer Imogen Wurf from Maddocks’ technology, media and telecommunications team, as well as partner Lindy Richardson and senior associate Christopher Charalambous from the Maddocks employment, safety and people team.
Deal significance: Flora & Fauna is described as a leading Australian online retail platform focused on vegan, ethical and sustainable products.
BWX’s acquisition of Flora & Fauna will see the latter operate alongside BWX’s e-commerce business, Nourished Life.
As part of the acquisition, founder and chief executive of Flora & Fauna, Julie Mathers, and her team will join BWX.
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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