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Listed firm acquires automated trademark platform
A listed intellectual property firm has expanded its digital and trademark capabilities by buying an online automated trademark platform, for upfront consideration of $5 million.
Jerome Doraisamy
IPH Limited (ASX: IPH), a leading intellectual property services group in Asia Pacific, has moved to bolster its offerings in the Australian market by acquiring Applied Marks Pty Ltd.
The platform represents upwards of 5 per cent of the Australian market, IPH said in its statement to the ASX.
The transaction will see IPH pay upfront cash consideration of $5 million, with consideration of a further $2.1 million (in the form of shares, escrowed for two years) to be payable two years after completion of the transaction, subject to achievement of minimum performance requirements.
While the acquisition will see the resources and technology acquired contribute to a new digital services function within IPH, Applied Marks will continue to operate its existing platforms, which are expected to extend into other jurisdictions in the future.
Speaking about the acquisition, IPH chief executive Dr Andrew Blattman said: “The acquisition of Applied Marks accelerates our digital capability while allowing us to address an expanded market.
“It bolsters our ability to participate in the online automated IP services space, and will support us to evolve our traditional trademark offering in line with the changing market.”
Applied Marks co-founder Ben Lehman – who will now serve as IPH head of digital services – said that the platform is delighted to be joining IPH.
“We have recognised the strength and scope of IPH and the company’s success in integrating new businesses. We look forward to being part of the leading IP services group in the region,” he said.
“Our offering is a strong complement to IPH’s existing businesses, and we look forward to leveraging our digital capability to enhance the IPH service offering across other areas of IP.”
Jerome Doraisamy
Jerome Doraisamy is the editor of Lawyers Weekly. A former lawyer, he has worked at Momentum Media as a journalist on Lawyers Weekly since February 2018, and has served as editor since March 2022. He is also the host of all five shows under The Lawyers Weekly Podcast Network, and has overseen the brand's audio medium growth from 4,000 downloads per month to over 60,000 downloads per month, making The Lawyers Weekly Show the most popular industry-specific podcast in Australia. Jerome is also the author of The Wellness Doctrines book series, an admitted solicitor in NSW, and a board director of Minds Count.
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