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AF Legal Group (ASX: AFL) is set to open doors on a new office in Western Australia.
In a market update to shareholders on Monday, 24 May, the listed entity – also known as Australian Family Lawyers – announced it will open its second office out west, with the new premises to be located in Joondalup, in the northern region of Perth.
The new office will be led by a senior lateral hire, the announcement noted, who has been recruited in the region.
In the market update, AFL executive chairman Grant Dearlove said that the lateral recruitment and office expansion in Perth’s north have been “fuelled by the success of our client acquisition model” in Western Australia.
“Through our analysis, we were confident it was a state that utilised digital avenues for relationship law and the level of inquiry we are generating in the region is already equivalent to our Queensland and New South Wales markets,” he detailed.
“We continue to be encouraged by the effectiveness of our client acquisition model as we scale and its success has again increased the speed of our expansion plans.”
The news follows the firm’s acquisition of Watts McCray earlier this year.
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Jerome Doraisamy is the managing editor of Lawyers Weekly and HR Leader. He is also the author of The Wellness Doctrines book series, an admitted solicitor in New South Wales, and a board director of the Minds Count Foundation.
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Jerome Doraisamy
