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‘Breakthrough innovation’ hits cropping industry
Australian law firm Hall & Wilcox has advised Digital Agriculture Services (DAS) on a deal set to deliver exclusive AI technology to the cropping industry.
Emma Musgrave
Firm: Hall & Wilcox (DAS).
Value: Undisclosed.
Area: Technology.
Key players: The legal team advising DAS was led by Hall & Wilcox partner Ben Hamilton.
Deal significance: CSIRO-backed DAS was founded in 2017 and aims to “put science into the hands of decision makers, delivering rural, agri and climate-risk intelligence that aims to build the prosperity and sustainability of Australian and global agriculture”.
The company currently employs 25 direct team members and its software-as-a-service (SaaS) products seek to answer questions existing technology cannot answer, containing agribusiness data, workflow and collaboration tools.
According to a statement from Hall & Wilcox, Graincast provides in-season crop monitoring and identification, crop-yield forecasts, and productivity monitoring and benchmarking at a paddock, farm, regional, state and national scale.
“The technology harnesses the power of machine learning and satellite remote sensing, tracked against climate forecasts, time-series data and in-season training data,” the statement explained.
“The multi-functional technology has the potential to benefit each segment of the Australian agribusiness supply chain, including farmers who now access Graincast results within the DAS Rural Intelligence PlatformTM.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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