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Maddocks has advised an Australian e-commerce company on its $40 million initial public offering (IPO) and ASX listing.
Firm: Maddocks (MyDeal.com.au)
Value: $40 million
Area: Finance
Key players: The Maddocks team on the transaction was led by partner Catherine Merity supported by special counsel Rosamond Sayer, senior associate Suzette Caldaroni and lawyers Miles Tuckfield and Millie Crighton.
Deal significance: According to a statement from Maddocks, MyDeal.com.au is an online retail marketplace focused on household goods. It has more than 800 active sellers on its platform with over 5 million products listed across 2,000 categories.
“MyDeal’s IPO was very strongly supported by investors and the funds raised will be used to drive future growth of its business,” the statement noted.
“The capital raising, underwritten by Royal Bank of Canada and Morgans Corporate, will value the company at $258 million when it lists on ASX on 22 October 2020.”
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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