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Aussie health company to expand products internationally
Thomson Geer has advised an Australian health, wellness and beauty company on its joint venture agreement to expand sales of its anti-ageing products in Greater China.
Emma Musgrave
Firms: Thomson Geer (McPherson’s Limited); Bird & Bird (Access Brand Management)
Value: Undisclosed.
Area: Corporate.
Key players: The Thomson Geer team consisted of partner David Zwi and associate Nicola Moldrich.
Deal significance: Under the terms of the agreement, Australian-based Access will acquire a 51 per cent stake in a JV entity to be incorporated with McPherson’s in Hong Kong. McPherson’s will transfer to the JV entity certain trademarks registered in China, Hong Kong, Macau and Taiwan, according to a statement from Thomson Geer.
“Access and the JV entity will be granted exclusive distribution rights for Dr LeWinn’s branded products throughout Greater China,” the statement added.
McPherson’s managing director Laurence McAllister said the Dr LeWinn’s range had seen “incredible success” in the Chinese market, with consumers “attracted to its clinically proven formulas and premium products”.
“[The JV will] be targeting further growth of Dr LeWinn’s in Greater China [and also] elevating the value of the brand globally,” Mr McAllister noted.
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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