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Bartier Perry, Logie-Smith Lanyon forge alliance to meet growing client demand
Australian law firms Bartier Perry and Logie-Smith Lanyon have confirmed they have forged a new alliance as a means to better service client demand.
Emma Musgrave
The two firms, which are headquartered in Sydney and Melbourne, respectively, have today launched the Australasian Legal Alliance (ALA).
The move comes after Bartier Perry and Logie-Smith Lanyon worked together informally on several matters, identifying shared values and a complementary culture, a statement to the media said.
After identifying this, the pair began having discussions on how to approach a more formal partnership, with the alliance model the preferred option “as it gave clients more choice”, according to Logie-Smith Lanyon managing partner Andrew Logie-Smith.
“We’ve seen a lot of consolidation in the legal market in recent years but I’m not convinced simply changing the stationery necessarily changes much for the clients,” Mr Logie-Smith said.
“I think we have both traditionally done a good job of attracting highly experienced partners but the ALA will also expose our younger lawyers in particular to even more opportunities to work on a range of diverse matters and transactions.”
Commenting further, Bartier Perry CEO Riana Steyn said the firms shared a parallel approach to client service.
“Both firms are seeing an increasing range of private, government and listed clients come to us given the consistent access they get to experienced partners, as opposed to having matters pushed down a leverage funnel,” she said.
“In the last 18 months Bartier Perry has managed that growth through a number of lateral and internal partner appointments so we see the ALA as another important step in meeting our clients’ needs.
“While neither firm’s practice has traditionally been constrained by geography we also see distinct advantages in offering clients a broader pool of expertise to service increasingly complex transactions throughout the region,” she said.
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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