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Southern Cross Austereo becomes playout centre’s ‘largest’ customer
Maddocks has advised on a transaction which will see the outsourcing of Southern Cross Austereo’s television broadcast services.
Emma Musgrave
Firm: Maddocks (NPC Media); Undisclosed (Southern Cross Austereo)
Value: Undisclosed
Area: Technology, media and telecommunications
Key players: The Maddocks legal team included partner Brendan Tomlinson and senior associate Greg Palumbo.
Deal significance: According to a statement from Maddocks, NPC Media is a joint venture between the Nine and Seven Networks. The playout centre will broadcast content for those networks as well as the aforementioned 105 television broadcast signals, the firm said
“NPC’s playout centre is an industry-leading facility that provides NPC Media’s customers with a state-of-the-art back-office solution that allows customers to streamline operations, reduce costs and increase collaboration,” Maddocks said.
“The deal will see Southern Cross Austereo broadcast its content from the NPC playout centre within all states and territories other than Western Australia for an initial seven-year period. As a result of this vast footprint, Southern Cross Austereo will be NPC Media’s largest customer.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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