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Australian firm undergoes rebirth
An Australian law firm has announced that it has rebranded, effectively changing its name to Phoenix Law & Associates.
Emma Musgrave
Brisbane-headquartered Shimizu Kokusai revealed this week that it has undergone a rebrand to Phoenix Law & Associates.
“Our clients come to us for personal, individualised service and advice that [assist] them in [a] holistic manner,” he said.
“We have always [been] committed to providing productive advice that empowers people to make better decisions, whether that be in their family home, a property decision, a business move or when considering a claim for compensation after being injured.”
Mr Shimizu said the name change is representative of his firm’s values.
“In many different cultures, the mythical phoenix symbolises justice, light and fidelity, which are all core values of the Phoenix Law team. The phoenix is elegant, understated yet powerful and driven,” he said.
“We’re privileged to have several bilingual and multilingual professionals working in our team from different countries to service clients effectively in this competitive environment.”
Chief operating officer Paul Catchlove offered a similar sentiment.
“With this new brand mark, which is both contemporary and historical at the same time, we hope to bring to Brisbane even greater client confidence across a range of legal practice areas”, he said.
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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