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Victorian boutique to maximise partner referrals
A boutique law firm based in Victoria has introduced a new system which aims to enhance partner referrals.
Emma Musgrave
Zaparas Lawyers has engaged SugarCRM Australia Pty Ltd (Sugar) to provide cloud software for client enquiry management.
Zaparas Lawyers, as a personal injury firm, has decided to work with the company to enhance its relationships with a variety of clients.
“We work closely with our clients, and take the time to understand the emotional and financial circumstances pertaining to each individual that we represent, and proceed in a manner that is attentive, respectful and considerate of their wellbeing,” said Briele Heath, marketing manager at Zaparas Lawyers.
“We wanted a technology solution that would help our partners and staff to streamline business processes, and to develop a better understanding of our referral partner relationships.
“As such, the ability to truly integrate SugarCRM’s software with programmes such as LawMaster and WordPress, was key in our decision to choose Sugar above other platforms.”
Ms Heath noted that Zaparas reviewed several vendors in the CRM market, but ultimately chose Sugar for its “ease of implementation and its ability to integrate with the company’s existing systems”.
“Zaparas Lawyers are specialists in personal injury law, and they are looking to provide their team with detailed insights into the referral process,” said Mark Troselj, managing director, Asia-Pacific and Japan, SugarCRM.
“We are looking forward to supporting Zaparas, with its new cohesive strategy to access a greater number of people in need of expert legal advice.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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