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The Boutique Lawyer Show: Legally pink
Nikolina Tully runs Australia’s first all-pink law firm (with an all-pink café attached to the firm’s premises). Here, she discusses her strategy and motivation behind such colour-based branding – including to provide hope for clients.
Jessa Sargento
In this episode of The Boutique Lawyer Show, host Jerome Doraisamy speaks with Tully Law founder and legal practice director Nikolina Tully about her early years in the legal profession, how and when she decided to launch her own firm in the personal injury space, initially opting against all-pink branding but eventually deciding to lean into what she truly wanted for her business.
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Tully explains the psychology behind her colour-based branding and why it is so beneficial for clients, why she attached an all-pink café to the firm’s premises, how she has brought the entire business along for the ride in embracing pink as a theme, the importance of thinking outside the box with one’s law firm branding (particularly in a crowded market like personal injury), and her broader guidance to aspiring or existing firm owners about setting one’s self and one’s business apart from the competition.
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