Lawyers Weekly - legal news for Australian lawyers

Powered by MOMENTUM MEDIA
lawyers weekly logo

Powered by MOMENTUM MEDIA

Goodbye job applications, hello dream career
Seize control of your career and design the future you deserve with LW career

Self-promotion and the modern lawyer

Lawyers promoting their legal practice and broader brand is becoming more commonplace in Australia but is perhaps not as mainstream as in global jurisdictions. Whether tall poppy syndrome or an archaic view of self-promotion, lawyers who modernise brand-building often face reticence or scepticism from certain corners of the legal profession.

user iconRobyn Tongol 06 August 2024 Podcast
expand image

In this episode of The Lawyers Weekly Show, host Jerome Doraisamy welcomes back Danielle Snell and Robert McGirr, the founders of award-winning firm Elit Lawyers by McGirr and Snell, to discuss the evolution of self-promotion of a lawyer’s legal services to the market over the years, whether such promotion is client-driven or spurred by the need to stand out from competitors (or both), and the stigma that can surround such promotion.

Snell and McGirr also reflect on the myriad sociocultural factors that might contribute to such stigma, how Australians compare on such fronts to their global counterparts, why there remains a long way to go before lawyers’ self-promotion is more mainstream, what a lawyer needs to establish in getting started on the promotion journey, first steps to be taken, differentiating between personal and professional marketing, the relevant modes of communication, and the investment of time required.

If you like this episode, show your support by rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, Twitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email editor@lawyersweekly.com.au

Plus, in case you missed them, check out our most recent episodes:

Comments (1)
Avatar
Attach images by dragging & dropping or by selecting them.
The maximum file size for uploads is MB. Only files are allowed.
 
The maximum number of 3 allowed files to upload has been reached. If you want to upload more files you have to delete one of the existing uploaded files first.
The maximum number of 3 allowed files to upload has been reached. If you want to upload more files you have to delete one of the existing uploaded files first.
Posting as
You need to be a member to post comments. Become a member for free today!