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The Boutique Lawyer Show: How DJing helped me build a successful brand and firm

Jennifer Tutty was once told that she could never be a lawyer and a DJ at the same time. Now, having practised for 20 years and grown a successful practice, she has pertinent guidance for firm owners about how to build one’s brand, put one’s self out there, and flourish.

user iconRobyn Tongol • 06 June 2024 • Podcast
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In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes back Studio Legal founder and principal Jennifer Tutty to discuss the inception and growth of her boutique firm, how working as a DJ and networking in nightclubs helped build her brand and clientele as a new lawyer, what it taught her about the importance of branding, why music and creativity are so uplifting for her, and how mindful such activities are.

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Tutty also reflects on how being a DJ has helped her run a successful firm, navigate people’s scepticism, what she’s learnt from her experiences over 20 years in law, the importance of wellness in small firms, what has surprised her in her two decades of practice, her guidance to other firm owners ahead of FY2024–25, and what excites her about the future of her own practice and her firm.


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