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The Boutique Lawyer Show: Why BD is harder for some than others

While progress has been made in recent years to ensure that business development is easier for male and female professionals alike, Sue-Ella Prodonovich muses, there remain environmental hurdles that make BD more difficult for some.

user iconRobyn Tongol • 20 November 2023 • Podcast
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In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes back Prodonovich Advisory principal Sue-Ella Prodonovich (who also regularly serves as a judge for Lawyers Weekly awards programs) to discuss how business development can and does prove more difficult for women leaders in law, the suggested reasons for this, how the post-pandemic landscape impacts such difficulty (if at all), and what professionals on the ground tell her about such hurdles.

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Ms Prodonovich also reflects on the extent to which male counterparts in the profession are cognisant of such perceived imbalances, how the market is looking to better level the playing field, whether the looming new year is throwing up any new challenges to grapple with in successful BD for women professionals, practical ways to ensure that BD is easier for all, and how to keep BD at the top of the priority list, even amid so many competing priorities.


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