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Choosing your niche (and communicating it to the market)

Some lawyers know, from the outset, what they want to practice in. Others accidentally find themselves in a certain area of law. James d’Apice, he tells Lawyers Weekly, allowed his area of practice to find him. Here, we explore how and why lawyers come to select their specialities and – once they’ve done so – how to communicate it to the world.

user iconRobyn Tongol • 27 October 2023 • Podcast
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In this episode of The Lawyers Weekly Show, host Jerome Doraisamy welcomes back lawyer and Coffee and a Case Note founder James d’Apice to discuss how and why legal professionals end up in specialised practice areas, how he ended up in his speciality of corporations law, and the extent to which lawyers can fall into certain areas of practice.

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Mr d’Apice also responds to whether lawyers should be asking questions of themselves in selecting a specialist practice area as to whether or not that niche is a meaningful one for that individual, why how one feels about their speciality is so essential, practical tips around communicating one’s speciality to the broader market, striking the right balance with branding in the modern age, and how carving out one’s niche feeds into one’s sense of self as a person and practitioner.

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