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The Boutique Lawyer Show: Driving success in a specialised niche
In this episode of The Boutique Lawyer Show, host Jerome Doraisamy sits down with Emily Purvis, the principal of PURE Equine Law. They discuss the importance of client-centricity in a niche legal practice and the practical aspects of driving a business forward in such a specialised area. Ms Purvis recently won the sports and entertainment category at the 30 Under 30 Awards.
Robyn Tongol
They discuss the founding of Ms Purvis’ firm, her passion for horses, and her desire to serve an underserved market within the equine industry. Ms Purvis emphasises three key principles that guide her practice: technical excellence, innovation, and accessibility. She also stresses the importance of managing client expectations and finding cost-effective solutions to better serve her clients.
Ms Purvis also discusses lessons that other lawyers can learn from her experience in equine law. She encourages lawyers to know their market well and be open-minded to creative solutions. She advocates for client feedback and constant adaptation to better serve the clients.
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