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The Boutique Lawyer Show: ‘If it’s maritime, people assume I was involved’
When she founded her practice, Alison Cusack had never even worked in a law firm, let alone run one. Nevertheless, she found her niche at an early stage and has thrived ever since, establishing herself as a leader in a niche field.
Robyn Tongol
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy is joined by Cusack & Co founder and principal Alison Cusack to discuss the day-to-day for a maritime lawyer, how and why she moved from in-house work to running her worn firm, her attitude towards deal-making, supply chain issues in the age of coronavirus and flow-on impacts for shipping businesses.
The pair also talk about popular culture references to maritime issues, sexism in a male-dominated industry, lessons from evolving litigious environments, why Alison has no interest in “stealing others’ clients”, becoming an industry leader in a specific industry and how her niche practice can afford to stay in its lane and not diversify.
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