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AdventBalance completes merger with UK business
AdventBalance has announced it has officially completed its merger with UK-based Lawyers on Demand (LOD).
Emma Musgrave
The merger will see AdventBalance adopt the LOD name and branding. The new business will comprise more than 600 lawyers across offices in London, Hong Kong, Sydney, Singapore, Brisbane, Melbourne and Perth.
“The genuine desire to make this merger work has created a strong platform to launch the LOD brand to the wider audience in markets that we have worked across for a number of years.”
John Knox, head of Asia, said the new business is looking forward to creating a valuable service proposition to its extensive client base.
“We are working hard to create the perfect NewLaw business partner for our corporate and legal clients across all of our offices globally,” he said.
“We are really looking forward to making the LOD brand, and what it stands for, as recognisable in the Asia-Pacific markets as it is in Europe.”
The merger between AdventBalance and LOD has been in play since February this year, with AdventBalance’s adoption of LOD’s name and brand the final step.
The new business’ leadership team includes former managing director of LOD, CEO Tom Hartley, COO Ken Jagger and managing directors Simon Harper and John Knox.
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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