Courting attention: Top tips for handling the media

Far from an avuncular reminder to return the calls of our roving reporters, we asked Linda Julian, managing partner of Julian Midwinter & Associates, for some useful tips for law firms…

Promoted by Lawyers Weekly • 01 September 2011 • Big Law

Far from an avuncular reminder to return the calls of our roving reporters, we asked Linda Julian, managing partner of Julian Midwinter & Associates, for some useful tips for law firms wanting to establish a media presence.

Be prepared for positive attention from the media
Establish, in advance, which lawyers in the firm are authorised to speak to journalists
Respect the journalist's deadline
Always ring journalists back promptly - even if you have no comment
If you have bad news, deal with it quickly and clearly and don't try to cover it up. Help journalists write an accurate story by talking to them
Don't ask to see the article before it is published. You cannot control how the article is written - only that you are quoted correctly
If you receive an interview request, always get back to the journalist as soon as possible, even if you're unable to participate
If you don't wish to be quoted on a particular issue, clearly indicate to the journalist that you are speaking "off the record". Unless you specify that it is off the record, you will be quoted
Be aware of what you say on social networking sites such as Twitter or Facebook

Source: Linda Julian, Julian Midwinter & Associates

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