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Keypoint Law adds consulting principal
Keypoint Law has hired a new consulting principal to its ranks, a specialist IP and trademarks lawyer, bringing the total partner-level lawyer count at the firm to 72.
Lauren Croft
Based in Melbourne, new consulting principal Tony Grujovski joins from IP specialist firm By George Legal, where he was special counsel.
“I’m excited to be joining a firm offering an alternative to the traditional law firm model, where I can develop my personal brand as an IP expert for creatively driven businesses,” Grujovski said.
“I’m looking forward to collaborating with the other lawyers in the Keypoint cohort and the management team.”
This appointment brings the total number of partner-level lawyers in the firm to 72, a 20 per cent increase since March 2023.
Keypoint chief executive Warren Kalinko congratulated Grujovski on his new role.
“Tony has developed a niche and highly relevant expertise, servicing the rapidly growing and diverse creative sector with a knowledgeable and forward-thinking approach,” he said.
“His experience in all aspects of intellectual property and trademarks is a valuable addition to the firm and to our clients, and we are delighted to have him on board.”
Lauren Croft
Lauren is a journalist at Lawyers Weekly and graduated with a Bachelor of Journalism from Macleay College. Prior to joining Lawyers Weekly, she worked as a trade journalist for media and travel industry publications and Travel Weekly. Originally born in England, Lauren enjoys trying new bars and restaurants, attending music festivals and travelling. She is also a keen snowboarder and pre-pandemic, spent a season living in a French ski resort.
