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National law firm Maddocks has moved to grow its national trademarks and brand protection practice by hiring a special counsel from BigLaw rival Ashurst.
Elizabeth Ireland (pictured) has joined Maddocks, bringing almost 17 years of experience as an intellectual property, marketing, and advertising lawyer, covering all aspects of the brand and product life cycle from development to enforcement.
The appointment comes, Maddocks went on, as it increases its focus on the consumer markets sector.
Ms Ireland joins the national firm following nearly 17 years at Ashurst.
The news follows Maddocks’ hiring of two special counsel from BigLaw rivals last month.
It also follows the firm’s revamping of its operational division in December, its addition of a Victorian state government solicitor as a new partner in August, and its promotion of 47 lawyers to more senior roles in June.
Speaking about the hire, Maddocks consumer markets sector leader Greg Hipwell said: “We are very excited to have Elizabeth join Maddocks.
“Elizabeth adds significant depth to our consumer markets sector expertise and expands our already comprehensive trademark prosecution and portfolio management practice.”
Firm national IP practice leader Ben Miller added: “Attracting a lawyer of Elizabeth’s calibre and reputation, both in Australia and internationally, is a real testament to the growth and success of Maddocks’ national IP team in recent years.
“We are delighted to welcome Elizabeth to the team.”
Jerome Doraisamy is the managing editor of Lawyers Weekly and HR Leader. He is also the author of The Wellness Doctrines book series, an admitted solicitor in New South Wales, and a board director of the Minds Count Foundation.
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Jerome Doraisamy
