How leading Sydney law firm succeeds with purpose-built legal CRM

In an increasingly competitive landscape, a CRM built for the legal profession is the edge required to build your firm’s business and get the most out of your resources.

Promoted by RedView • 19 July 2023 • Big Law

Sydney’s leading mid-sized firm, Coleman Greig are recognised as leaders in their fields across commercial and personal Law. They work to quickly understand the perspective of a matter and tailor the right legal strategies and solutions to meet the client’s needs. The firm is a great fit for large assignments but is equally adept at handling small scale work requiring a personal focus. Malcolm Campbell - Principal Lawyer and Director in Coleman Greig’s Commercial Advice Team - talks about RedView CRM and the role it plays in the firm.

Malcolm Campbell - Principal Lawyer and
Director in Coleman Greig’s Commercial Advice Team

Malcolm believes that RedView CRM has played an important role in the success of the firm. ‘It’s helping lawyers do their job, which is a big plus,’ he said. ‘And on the business management side of things, it’s giving us data and information that is critical to make fully informed decisions.’

‘Before RedView? Well, we had a pretty ad hoc approach. Handwritten notes. Typing up emails. Sending them off to who we thought was the right person. Details would only enter the PMS if we converted. So there was a real lack of data.” Malcolm feels that it was a great opportunity to lift conversion rates with a better system. ‘Choosing RedView was easy. The interface is simple. Easy to manage and manipulate. It’s almost as if you just spend 5 or 10 minutes playing around with it, you’ve taught yourself how to use it.’

‘I like how when I assign an enquiry to another person it stays in my list until it’s been completed. It takes the pressure off having to remember the details.’ Malcolm sees RedView as a real timesaver. ‘I don’t need to keep bugging other team members and sucking up their valuable time. I can just go straight into the enquiry and see the current status, then I can send a message within the system and it’s all self contained.’

‘The great thing is that this firm is happy to embrace change,’ Malcolm said. ‘The result is a 100% improvement on where we were, that’s for sure.’ Malcolm is clear about RedView’s impact. ‘It works. It’s easy to get distracted by the spectrum of software out there, but RedView is powerful in its simplicity. It gives our team the tools we need to get the job done properly.’