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Aware Services sold to dentsu
Squire Patton Boggs has advised the shareholders of Aware Services on the company’s sale to dentsu.
Emma Musgrave
Firms: Squire Patton Boggs (Aware Services); Undisclosed (dentsu)
Value: Undisclosed
Area: Merger and acquisition
Key players: The Squire Patton Boggs team was led by corporate partner Michael Gajic, supported by partners Ashley Rose and Nicola Martin, tax counsel Louise Boyce and associates Matthew Flanagan-Roberts, Sophie Davey, Sarah Roper and David Horton.
Deal significance: Aware Services is an Australian-owned consultancy specialising in salesforce, data and analytics.
Dentsu is a multinational media and digital marketing communications firm.
This transaction will see Aware Services come under the umbrella of Merkle, dentsu’s technology-enabled, data-driven customer experience management business.
The acquisition will allow Merkle to expand its salesforce capabilities and is an important step in its strategic plan to become the leading customer transformation provider in Australia, a statement from Squire Patton Boggs said.
Commenting on the deal, lead partner Michael Gajic said: “Transactions such as this remind us why we enjoy working with founders and seeing their innovation and efforts rewarded.
“We look forward to seeing the future growth and success of the Aware Services business as part of the dentsu and Merkle ANZ group.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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