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‘This is only the start’ for Piper Alderman in Perth
One year on from its expansion into the west, national law firm Piper Alderman speaks with Lawyers Weekly about its presence in Perth and what’s coming next — including and especially a full-service offering.
Jerome Doraisamy
Just under one year ago, Piper Alderman announced its movement out west, marking its fifth office across the country. The expansion into Perth has been, the firm recently proclaimed, a “natural fit”.
“We are strong in the mining, energy and resources, projects and services as well as government and the tertiary service sectors. We continue to gain market share and grow our client base. We are very focussed on client service and whilst we are not a large operation in Perth at this point, we are able to use resourcing from across the firm to support our team here on the ground,” Mr Etriken said.
“I am very proud of the cultural DNA of our people. They are achievers — no obstacle is too great. We work together and we get things done,” he proclaimed.
“This is only the start for Perth.”
The firm is working towards having a full-service offering out west, Mr Entriken detailed, noting that it wants for the Perth office to be a “substantial and strong” contributor to the national practice’s revenue.
“We work well with the other offices and have found partners on average receive greater than 20 per cent of their annual fees through referrals,” he noted.
“Our approach is that a rising tide lifts all boats.
“There are substantial opportunities for those who come in early as foundational partners in Perth in their respective practice areas. They can be part of shaping the office and be the beneficiary of interstate work flows.
“Culture is critical in an office. We are looking for partners and teams who fit with our desired culture. We have a light touch management style and provide significant freedom for our people to run their practice and to innovate.”
The biggest challenge for the firm in the foreseeable future, Mr Entriken mused, is to manage growth and create the right environment for its people to thrive.
“If we have the right people with the right skills and they are happy in their work, then they can give full focus to the client and help each other to be successful,” he said.
Further to this, Mr Entriken went on, Piper Alderman trusts its partners, he submitted, gives them autonomy and operates “with light touch management”.
“We also have a focus on getting partners to equity. The type of partners we want like this,” he said.
When asked what other firms can learn from Piper Alderman’s experience in Perth one year on from expansion, Mr Entriken said that “we keep it simple and focus on the things that matter”.
“We are building a profitable business that values retention of staff and partners and ensures clients receive the clear pragmatic legal advice they need,” he said.
Jerome Doraisamy
Jerome Doraisamy is the editor of Lawyers Weekly. A former lawyer, he has worked at Momentum Media as a journalist on Lawyers Weekly since February 2018, and has served as editor since March 2022. He is also the host of all five shows under The Lawyers Weekly Podcast Network, and has overseen the brand's audio medium growth from 4,000 downloads per month to over 60,000 downloads per month, making The Lawyers Weekly Show the most popular industry-specific podcast in Australia. Jerome is also the author of The Wellness Doctrines book series, an admitted solicitor in NSW, and a board director of Minds Count.
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