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International hydroponic business sold
Piper Alderman has advised an international hydroponic business on its sale to Scotts Miracle-Gro/Hawthorne Gardening.
Emma Musgrave
Firm: Piper Alderman (Cyco Nutrients); Undisclosed (Scotts Miracle-Gro/Hawthorne Gardening)
Value: US$34 million (plus contingent US$10 million)
Area: M&A
Key players: The Piper Alderman team was led by commercial partner Simon Venus, who was supported by senior associate Adela Sajevic, lawyers Daniel Shizas and law clerk Monique Blight.
Deal significance: Cyco Nutrients is described as a premium brand of hydroponic nutrients, plant additives and growing media used by commercial and domestic growers around the world. The business has grown from an Australian start-up to a global brand with an international footprint and global sales and distribution network, a statement from Piper Alderman noted.
Commenting on the transaction, Piper Alderman lead partner Simon Venus said: “It was a pleasure working with the team at Cyco Nutrients and I thank them for entrusting us to act on the sale. The whole sell-side deal team collaborated over months of hard work to achieve a result.”
Meanwhile, Cyco’s founder Shaun Jones said: “Simon and his team showed great dedication to this cross-border deal to get it across the line.
“Working with counterparts in New York and across the US, they stayed focused on a client outcome and I am very pleased with the results, their culture of service and attention to detail.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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