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‘28 by Sam Wood’ acquired for $71.2m

Exercise and nutrition program “28 by Sam Wood” has been acquired by Melbourne-founded genomics company myDNA.

user iconJerome Doraisamy 17 May 2022 Big Law
Darren Brown
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Firm: KCL Law (myDNA)

Deal: Melbourne-founded genomics company myDNA has successfully acquired exercise and nutrition program “28 by Sam Wood, one of Australia’s most popular at-home digital fitness programs, with more than 400,000 participants since its inception, in a $71.2 million deal.

Area: M&A

Value: $71.2 million

Key players: The KCL team was led by principal Darren Brown (pictured), who was assisted by principal Daniel Kovacs, special counsel Roger Rothfield, head of property Morgan Scholz, and senior associate Nadeem Hekmat.

Deal significance: Mr Brown said: “I congratulate my client myDNA on the successful acquisition of the exercise and nutrition program 28 by Sam Wood.

“I wish them all the best with their aspirations to further expand the platform into global markets.”

Jerome Doraisamy

Jerome Doraisamy

Jerome Doraisamy is the editor of Lawyers Weekly. A former lawyer, he has worked at Momentum Media as a journalist on Lawyers Weekly since February 2018, and has served as editor since March 2022. He is also the host of all five shows under The Lawyers Weekly Podcast Network, and has overseen the brand's audio medium growth from 4,000 downloads per month to over 60,000 downloads per month, making The Lawyers Weekly Show the most popular industry-specific podcast in Australia. Jerome is also the author of The Wellness Doctrines book series, an admitted solicitor in NSW, and a board director of Minds Count.

You can email Jerome at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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