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Who Gives A Crap advised on multimillion-dollar Series A investment round
Global law firm Herbert Smith Freehills has advised Who Gives A Crap on its $41.5 million Series A investment round led by Verlinvest
Emma Musgrave
Firm: Herbert Smith Freehills (Who Gives A Crap).
Value: $41.5 million.
Area: Private equity, venture capital.
Key players: The Herbert Smith Freehills team was led by partner and head of venture capital Peter Dunne and co-head of venture capital (Australia) Elizabeth Henderson.
The pair were supported by a team of lawyers across HSF’s Sydney, Melbourne and Brisbane offices. In addition, they worked with associated tax practice Greenwoods and Herbert Smith Freehills led by partner Toby Eggleston.
Deal significance: Who Gives A Crap was founded in 2012 by Simon Griffiths, Jehan Ratnatunga and Danny Alexander
It’s described as an Australian “profit-for-purpose” company that manufactures toilet paper and other paper products and donates 50 per cent of its profits to projects that provide clean water, toilets, and sanitation products in developing economies, according to a statement from HSF, who noted this new capital “will be employed to fund the continued rapid growth and expansion of the company, helping accelerate their mission to provide everyone in the world with access to clean water and toilets”.
Commenting on the investment round, HSF co-lead partner Elizabeth Henderson said: “Who Gives A Crap is a phenomenal business that is defining the model for the private sector driving social impact. Many people aren’t aware that something as basic as plumbing is actually critical to economic development”.
“Simon, Jehan and Danny have built an incredible business in its own right and, at the same time, are helping people across the world to live healthy lives and equipping them with the building blocks that will in turn facilitate business creation in those communities.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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