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Whiteoak acquires leading SaaS company
Australian law firm Corrs Chambers Westgarth has advised Whiteoak on the acquisition of leading SaaS company Amplify-Now.
Emma Musgrave
Firm: Corrs Chambers Westgarth (Whiteoak).
Value: Undisclosed.
Area: M&A.
Key players: Corrs Chambers Westgarth private equity partner Glen Sauer led the team advising Whiteoak and was supported by the firm's private equity, intellectual property, information technology and employment teams.
Deal significance: As per a Corrs' statement, Amplify-Now is an Adelaide-based software-as-a-service (SaaS) business, providing strategy execution management solutions to enterprise clients globally. The group has offices in Australia and the United States, and a blue-chip client base including Pfizer, HP, PwC, and AGL Energy.
Meanwhile, Whiteoak is an independent investment firm with a distinctive approach to investing in private companies, specialising in backing talented founders who require $10 million to $25 million to scale up sustainably, the firm explained.
Commenting on the matter, lead private equity partner Glen Sauer said: “It was great to work with Whiteoak on the acquisition of leading SaaS company Amplify-Now, the second investment out of their Whiteoak Growth Fund I".
"Tapping into the expertise from across Corrs helped us to close the transaction efficiently. We look forward to working with Whiteoak on the continued growth of Amplify-Now.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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