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Odyssey Private Equity secures stake in online retailer
The private equity group has invested in online retailer, MTB Direct, which was advised by global law firm DLA Piper.
Emma Musgrave
Firm: MTB Direct (DLA Piper); undisclosed (Odyssey Private Equity).
Value: Undisclosed.
Area: Finance, corporate.
Key players: The legal team advising MTB Direct was led by DLA Piper corporate partner Lyndon Masters, with assistance from senior associate Elizabeth Campbell, solicitors Mim Sherington and Claire Robertson.
Deal significance: Founded in 2012, MTB Direct is described as an Australian-based online retailer that has a distinct focus on mountain bike products.
According to a statement provided by DLA Piper, Odyssey Private Equity and MTB Direct will use the capital to “inject funds into the retailer to build its customer offering and on overseas expansion”.
MTB Direct recently launched in New Zealand and wants to build upon its impressive growth in other geographies, the firm’s statement explained.
Commenting on the transaction, DLA Piper corporate partner Mr Masters said: “We are excited to be able to support another growing online Australian business like MTB Direct on the next stage of its journey, and we look forward to seeing MTB Direct expand and bring its personal customer offering to mountain bike riders around the globe.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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