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Tech-savvy lawyer launches new business
An Adelaide-based tax lawyer has dived into a new business venture in an attempt to help others dispel confusion about technology coming to the market.
Emma Musgrave
Adrian Cartland has rolled out Cartland Tech, otherwise known as the “Home of Ailira”, which delivers bespoke tech solutions to the legal sector.
Acknowledging that while there’s no shortage of software developers keen to offer similar solutions, Mr Cartland says his key point of difference is his experience as a practising lawyer and principal of a law firm.
“I am first and foremost, a lawyer,” Mr Cartland explained.
“I have an intimate understanding of running a law firm and how technology can improve processes and efficiency, reduce risk and offer insight. I am not another software developer trying to sell solutions without an understanding of the systems, processes and business objectives of the legal sector.
“…Our market is primarily the 2 per cent of quick adopters but I believe that my background as a lawyer will enable conversations to be had with those slower to respond to technological change because of the credibility I bring to the discussion.”
Mr Cartland noted that his goal is to aid lawyers in their adoption of technology in a way that makes sense to them.
“There appears to be an acceptance that the industry is evolving but there is still a lot of confusion and uncertainty among decision-makers. I can answer the questions that software developers can’t and understand the nuances in the delivery of technology for the legal profession,” he said.
“It helps tremendously to be able to explain exactly how legal technology can drive efficiencies by automating tasks and processes.
“I am able to very quickly determine which tech is appropriate for the firm and its staff and what is required to build a business case for it.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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