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Australian marketing tech firm looks to launch across US and Europe
Clifford Chance has advised BBRC Private Equity on its first round of investment for innovative Australian marketing technology firm Simple.
Grace Ormsby
Firm: Clifford Chance (BBRC Private Equity)
Value: $17 million
Area: Corporate
Key players: Partner Mark Currell and counsel Jacob Kahwaji advised on the matter.
Deal significance: BBRC Private Equity is an Australian private investment firm with a portfolio value of more than US$1.2 billion. BBRC holds investments across consumer, funds management, property, agriculture and technology areas.
BBRC’s investment in Simple is the company’s first since it was established earlier this year as part of BBRC’s new capital management division.
Simple is an Australian marketing technology firm, with its fundraising aiming to support the launch of its MRM platform across European and US markets.
MRM is an “upstream planning solution and central marketing workplace”, a statement from Clifford Chance said, that transforms the ways in which enterprise marketing reams work to enable organisations to increase marketing budget returns.
Commenting on the deal, Clifford Chance’s leading partner Mark Currell said “without doubt the tech sector is hot in the Australian market right now. This fund raising for Simple reflects an appetite for local players to bring their market-leading products to the global stage. We’re delighted to have advised on this landmark transaction for BBRC.”
