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Global tech business acquires Aussie cleaning giant
Allens and Herbert Smith Freehills have advised on an M&A deal between a national cleaning giant and a global tech company.
Emma Musgrave
Firms: Allens (Freudenberg Household Products Pty Ltd); Herbert Smith Freehills (GUD Holdings Limited)
Value: $80 million
Area: M&A
Key players: The Allens legal team was led by partner Mark Malinas, with assistance from partners Rob Walker and Kon Stellios, senior associate Hannah Biggins, and associates Thomas Wallrich, Evan Lacey, George Klonis, Fiona Sam and Nikita Harrison.
Deal significance: Oates is a national professional cleaning company, while Freudenberg is a German-headquartered global technology company.
The acquisition by Freudenberg demonstrates a growth strategy it has for its household products business across Australia.
“We congratulate Freudenberg on the acquisition of this well-known Australian brand,” said Mark Malinas, lead partner on the deal.
“The acquisition is part of a broader increase in German investment in Australian businesses, a trend we believe is set to continue as Australia’s free trade agreement with the EU progresses.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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