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Clients craving ‘strategic business partnerships’ with lawyers: Survey
A new report has revealed that clients want their legal advisers to be more like business partners and shift away from purely transactional engagements.
Emma Musgrave
BDO’s latest Law Firm Leaders Survey has found that client expectations have rapidly changed, with an increasing amount calling for their lawyers to act more like business partners, and “bring ideas to the table that can help them” while presenting more creative ways to add value.
Commenting on the findings, BDO professional service partner Tony Young said law firm managing partners agree that change is inevitable and that “we are entering a new era of client relationships with different expectations around the services professionals provide and how these services are provided”.
“Many law firm leaders predicted a move towards ‘strategic business partnerships’ and a shift away from purely transactional engagements with clients,” Mr Young said.
“They expect to find that lawyers and other experts within the firm will provide more advice and support to their clients outside specific matters and often outside technical legal issues.
“For example, a growing trend is for in-house legal departments to turn to law firms for advice on management and operational issues, such as new technology investments.”
Mr Young noted that “while greater connectivity and integration relies primarily on new and shared technologies, the access these will provide clients has wide ranging implications”.
“They have the potential to change the way clients work with law firms, provide clients with more transparency and control, and provide the tools for more collaborative ways of working,” he added.
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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