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Supercheap Auto and Bosch bolster relationship
Supercheap Auto has announced it is undertaking a joint venture with Bosch to launch independent, full-service auto workshops.
Emma Musgrave
Firm: King & Wood Mallesons (Supercheap Auto); Undisclosed (Bosch)
Value: Undisclosed
Area: Finance
Key players: The legal team advising Supercheap Auto was led by King & Wood Mallesons partner Rhys Casey, with assistance from solicitor Stephanie Courtice.
Deal significance: According to a statement released by King & Wood Mallesons, the new AutoCrew, powered by Supercheap Auto brand, will benefit from the combination of Supercheap Auto’s existing retail footprint and customer knowledge together with Bosch’s leading diagnostic and workshop technologies.
“The venture is a natural evolution of the existing relationship between Bosch and Supercheap Auto”, the firm’s statement added.
“We are delighted to have supported long-standing client Super Retail Group in relation to this unique venture with Bosch,” King & Wood Mallesons partner Rhys Casey said.
“The deal recognises the market opportunity created by the increasingly complex and digital nature of automotive systems, for a technology-driven, full-service auto workshop offering.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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