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Capturing lawyers in the moment

Joining a throng of other law firms which have attempted to be innovative and re-brand themselves with cringe-worthy profile shots of their staff, international law firm Latham & Watkins is…

user iconLawyers Weekly • 14 July 2011 • SME Law
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Joining a throng of other law firms which have attempted to be innovative and re-brand themselves with cringe-worthy profile shots of their staff, international law firm Latham & Watkins is taking awkward website photography one step further.

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As reported by Above the Law, associates of Latham & Watkins will have to pose, not just for the usual headshot photos, but for full-body shots in what has been amusingly labelled as a new "moment-in-time" style.

"This new photographic style is sophisticated, modern, vibrant and approachable," the firm said in an email statement. "It is essential that all lawyers have their photos retaken in this new format."

With these plans to go beyond the traditional portrait-style photos, Latham & Watkins has hired Gittings Photography - a studio specialising in, among other things, law firm photography - to take photos for the firm's new "world-class" website.

Folklaw is interested to see how the photographers will make the lawyers look "approachable" rather than awkward, but mostly what "moment-in-time" style will entail. Will these "moments-in-time" capture lawyers burning the midnight oil or working over the weekend? Or perhaps filling in their time sheets or getting a bit tipsy at a client lunch? Probably not.

Instead, Folklaw expects to see photos of lawyers standing awkwardly as they try to look "vibrant" and "approachable".

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