Firm: Game Legal (HYPR CARRY).

Deal: US-based venture capital fund Nations Ventures has invested in HYPR CARRY, with the intention of ensuring that the success of HYPR CARRY’s influencer-focused business model can be replicated in the larger North American market, as the funding will be used to help establish a wholly owned US subsidiary, HYPR CARRY USA, LLC.

Value: Undisclosed.

Area: Commercial.

Key players: The Game Legal team was led by principal Mat Jessep.

Deal significance: HYPR CARRY co-founder Aiden Hiko said that it has been an “an incredible launch year for the team and we were looking closely at how to continue the momentum into 2021”.

“It was important for us to secure a partner that was beneficial to the vision of HYPR, but also strengthened our network for our influencers,” he said.

VIEW ALL

“Game Legal played a pivotal role in ensuring we understood exactly what our partnership with Nations Ventures would be. They guided us through the entire process, ensuring each stage was clearly understood before we progressed. This resulted in the partnership coming together seamlessly for all parties involved, which is exactly the right foot you want these types of deals to start off on.”

Mr Jessep added: “The influencer space is booming as markets realise the value of the trust that social influencers have built up in their following, leveraging a form of social proof for brands’ potential customers.”

“The brilliant team at HYPR CARRY, whom I’ve worked with on other projects for several years, understand this better than most and have built an amazing business from their own authentic leadership in various sectors, including gaming.

“It’s been my personal and professional pleasure to assist them and see HYPR CARRY grow and to move into the US market.”