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Qld lawyer launches new IP firm
A Brisbane solicitor has rolled out her own boutique firm, focusing on intellectual property law.
Emma Musgrave
Nicole Murdoch has today announced she has departed Bennett & Philp Lawyers, where she headed up the firm's IP practice group, to launch her own Brisbane-based firm, which will also offer legal services to the Sydney and Melbourne markets.
"IP, ICT and information security requires a very close connection between lawyer and client, and our clients are our whole focus," Ms Murdoch said.
"We aim to create deep relationships with clients to fully understand and deliver on their goals and objectives. We aim to identify completely the legal issues in our client's businesses, to partner with them and provide individually tailored solutions – both practical and cost effective.
"I believe this will provide value to our clients in a manner distinctly different to the other law firms."
As well as being an immediate past director of Bennett & Philp's IP practice, Ms Murdoch brings to her new firm decades of experience advising in intellectual property and information technology legal matters, with some of her most recent work including both litigious and non-litigious cases. She has also been appointed as a director of the Australian Information Security Association (AISA) during her career.
Ms Murdoch said this new stage of her career presents an opportune time to leverage on her experience and disrupt the traditional legal industry approach. She also aims to build a distinctly different law firm, provide peace of mind to her clients and adopt a variety of pricing models, including a retainer, a fixed-fee and a value-based pricing method.
"In value-based pricing we strike an upfront agreement on price and scope of services," Ms Murdoch said.
"Clients are not buying a lawyer’s time, they are buying certainty and our 20-plus years of experience. They deserve to know the cost of those services before we start work for them."
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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