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‘Little guys can be just as impactful as the big guys’
A Brisbane-based law firm says despite its smaller size, its annual turnover is set to double by 2018 largely due to an authentic and community-focused strategy.
Emma Musgrave
According to personal injury firm Kemp Law, its customer-centric focus has seen a record of more than 700 files in under four years of operation.
Speaking about what makes his firm unique, Mr Kemp said its focused work in the community has seen it not only survive in the competitive legal market, but thrive.
“I believe our customer-centric model sets our firm apart,” he said.
“We don’t believe in, nor adopt the cookie-cutter approach in any facet of our legal practice. Instead, we turn our focus to involvement in charity and community grassroots work.”
Mr Kemp noted that understanding the community has been crucial to Kemp Law’s success, noting that the firm’s strong ties to locals has helped grow the business exponentially.
“It’s important to always be honest, loyal and adopt a heart-felt approach with each case, and we’re really proud of the strong relationships we have within the community,” he said.
“Building a good rapport allows people to be drawn towards what you do and as a direct reflection of how this impacts our strategy, most of our new business comes from feedback and referrals from our clients.”
Looking ahead, Mr Kemp said it has no plans of slowing down its success rate.
“Our ultimate goal has remained the same throughout our entire journey – to understand the tough times and specialise in helping our clients claim back control of their lives,” he concluded.
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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