Blake Dawson changes its stripes
BLAKE DAWSON Waldron has launched a new name and visual identity, dropping the “Waldron” from its brand.According to chairman Mary Padbury, the shorter name and new appearance aims
BLAKE DAWSON Waldron has launched a new name and visual identity, dropping the “Waldron” from its brand.
Padbury said that the altered name and brand distinction cap off a year of substantial growth for the firm following a period of strategic restructuring and repositioning of the practice.
Quizzed about the client response to the change, managing partner John Atkin said that the reception had been a positive one. “Everyone has responded magnificently to this initiative. There has been a great deal of work behind the scenes to bring about the necessary changes and it’s a great credit to our support teams and legal staff that it has progressed so seamlessly,” he said.
Blake Dawson’s new visual identity includes a new look for the firm’s website, publications, correspondence and other communications. The transformation has been developed by brand consultants and principals.