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Baker McKenzie names new CMO
An Australia-born and trained lawyer has been appointed as the new chief marketing officer for global law firm Baker McKenzie and will be based in New York.
Jerome Doraisamy
Angela Petros (pictured) is the new chief marketing officer for Baker McKenzie and is set to lead the firm’s business development, marketing, and communications function globally.
Ms Petros trained as a lawyer in Australia, working as an associate with (what are now) Herbert Smith Freehills and King & Wood Mallesons and has since held senior marketing and strategy roles with LexisNexis as well as working as a management consultant at the Boston Consulting Group.
Ms Petros joins the firm from Morrison & Foerster, where she held the role of CMO for more than eight years.
Speaking about the firm’s new CMO, Baker McKenzie global chair Milton Cheng said: “Angela is a proven industry leader, with more than 20 years’ experience in the legal sector.
“As an Australian based in the US, holding a range of global leadership positions, she brings a global mindset and deep understanding of how key markets operate around the world, and we look forward to her leading our business development, marketing and communications function as the global economy continues to recover, generative AI really begins to impact our sector, and client needs are further driven by geopolitical complexity and regulatory scrutiny.”
Ms Petros added: “As it enters its 75th year in 2024, Baker McKenzie holds a place in the global legal landscape that few can match, seamlessly delivering value to clients around the world through the combination of our global platform, deep local market knowledge, and industry-leading expertise in an increasingly complex and unpredictable environment.
“It is an extraordinary platform to build from, and I am honoured to take up the role of CMO for this next phase of the firm’s journey.”
Jerome Doraisamy
Jerome Doraisamy is the editor of Lawyers Weekly and HR Leader. He has worked at Momentum Media as a journalist on Lawyers Weekly since February 2018, and has served as editor since March 2022. In June 2024, he also assumed the editorship of HR Leader. Jerome is also the author of The Wellness Doctrines book series, an admitted solicitor in NSW, and a board director of the Minds Count Foundation.
You can email Jerome at:
