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Quantium extends Woolies partnership
International law firm Allens has advised Quantium on its expanded partnership with Woolworths Group.
Emma Musgrave
Firms: Allens (Quantium); Clayton Utz (Woolworths Group).
Value: $223 million.
Area: Corporate, M&A.
Key players: The legal team advising Quantium was led by Allens partner Tom Story, with assistance from partner Gavin Smith, senior associate James Nguyen and lawyer Monique Fraser.
The legal team advising Woolworths Group was led by Clayton Utz partner Geoff Hoffman and included special counsel Sidney Tang, and lawyers Megan Williams, Belinda Slack and Natasha Cutler.
Deal significance: Quantium is described as being a world-class data science and advanced analytics firm.
As part of the transaction, Quantium will continue to be run by the existing management team led by co-founder and chief executive Adam Driussi, and will continue to operate in sectors beyond retail, including FMCG, banking, property, health and more, a statement from Baker McKenzie confirmed.
The firm added a new business unit, known as Q-Retail, will also be established as part of the partnership, combining advanced analytics and retail capabilities from across Quantium and Woolworths Group.
“We congratulate Quantium on the success of its long-term partnership with Woolworths Group over an eight-year period, and the further opportunities presented by this transaction,” said lead partner Mr Story.
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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