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Global firm unveils ‘The Future Project’
A global law firm has rolled out what’s being called The Future Project in an attempt to greater communicate potential challenges and opportunities going forward for its clients.
Emma Musgrave
King & Wood Mallesons has launched The Future Project, which will take place over 12 months.
“We wanted to facilitate a different kind of dialogue with and between our clients around the emerging issues and trends that will shape their business in the years to come.
“Through listening to our clients we realised that many of them were grappling with similar challenges, even though they may operate in different industries, and we saw an opportunity to create a forum for sharing insights and ideas to help them to navigate the future and convert challenges into opportunities.
“We identified an initial list of themes that were relevant to clients across multiple sectors and where we had the right mix of expertise to provide a meaningful contribution to the discussion. We will evolve this list over time based on where we see opportunities for our clients.”
Ms Lattey explained that the next year will see staff listen to clients, share their thinking and provide discussion opportunities on the future of finance, energy, cities, technology and consumers, food and agriculture, health and the legal industries. The objective will come to life through a series of events, Ms Lattey added, as well as through though leadership and digital campaigns which focus on the future economy and what it means to KWM clients and the sectors in which they operate.
“It is about creating opportunities for collaboration and learning from others. We are very fortunate to work with a large number of clients across multiple industries and we can use our position as their trusted advisor to bring people together to create a network for them to connect around a common challenge or opportunity,” she said.
“It is also a way to challenge our clients, and ourselves, to think beyond today and the day-to-day, to engage, and debate about what’s around the corner.
“We’re hoping clients will be involved as we take The Future Project to market – we recently held Future of Privacy panels in Sydney and Melbourne where we really enjoyed working with people we know and respect in the industry as well as our clients.”
However, its not just clients that are set to reap the benefits of The Future Project, according to Ms Lattey, who explained that staff will also see numerous opportunities as a result of its launch.
“Our lawyers are interacting with our clients every day and they will play an integral role in making The Future Project a success. From helping shape The Future Project, identifying and refining the issues we talk about with our clients, and most of all engaging and connecting with each other, and our clients on really exciting, and thought provoking ideas and concepts,” she said.
“In fact, many of our lawyers are currently involved in helping shape some of the future regulations in these areas.
“On an internal front, it’s been a wonderful cross-practice and sector opportunity for collaboration.”
Emma Musgrave
Emma Musgrave (née Ryan) is the managing editor, professional services at Momentum Media.
Emma has worked for Momentum Media since 2015, including five years spent as the editor of the company's legal brand - Lawyers Weekly. Throughout her time at Momentum, she has been responsible for breaking some of the biggest stories in corporate Australia. In addition, she has produced exclusive multimedia and event content related to the company's respective brands and audiences.
Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of NSW, before taking on a radio journalist role at Southern Cross Austereo, based in Townsville, North Queensland.
She holds a Bachelor of Communications (Journalism) degree from Charles Sturt University.
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